Top 5 Tools for Testing Website Performance in 2025

                                                            Image Source-BigLadder It’s no secret that the rise of Artificial Intelligence (AI) has completely changed how every industry operates and digital marketing is no exception. Traditional SEO tactics like on-page, off-page, and local optimisation are no longer enough to stay ahead. The new frontier is here: AIO (Artificial Intelligence Optimisation) . If you’re not familiar with it, try searching a random question on Google or Bing Copilot. Notice the AI-generated response that appears above the regular results? That’s AI SEO in action — where algorithms understand meaning and context, not just keywords.     What Is AI SEO? AI SEO (Artificial Intelligence Search Engine Optimisation) uses machine learning and natural language processing (NLP) to make your content mor...

                                                              Image Source-Big Ladder  In an era where speed defines success, your website’s performance can determine whether a visitor stays or leaves. A slow, lagging site not only frustrates users but also impacts SEO rankings and brand credibility. Simply put   a fast-loading website is essential for digital growth . At Big Ladder Technologies , we believe that performance is the foundation of every successful online presence. That’s why regular performance testing is crucial. Below are the top five tools you can use to measure, analyze, and enhance your website’s performance in 2025. 1. Google PageSpeed Insights The first tool on the list is Google PageSpeed Insights , one of the most widely trusted performance checkers. It measures how your site performs on bo...